Marketing development funds (MDF)

Overview

Kademi’s MDF features provide brands with comprehensive support for marketing development funds helping channel partners effectively market and sell their products.

MDF serves several key purposes:

  • Offering financial support for marketing activities, enabling partners and customers to execute effective promotional campaigns.

  • Allowing customization of marketing efforts to target specific customer segments and regional markets, increasing the relevance and impact of campaigns.

  • Facilitating co-branded marketing initiatives, which enhance brand recognition and credibility for both partners, vendors, and customers.

Feature highlights

  • Allow partners to request an MDF which requires review and approval

  • Assign an MDF to a given partner

  • Partners can upload a claim which once approved pays out a rebate 

  • Automate rebates payments