Promotions
Overview
Promotions are a fantastic way to shape behavior by running time-sensitive offers. For example, selling the SmartPhone X25 this month earns double points, or buying $250,000 of stock earns a 10% rebate.
Promotion mechanics are varied, ranging from sales incentives to competitions, and can be highly targeted to specific companies and regions.
Promotions serves several key purposes:
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Tactical promotions drive short-term sales boosts by offering immediate, attractive rewards such as double points for specific product purchases or sales.
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They help maintain consistent motivation and engagement among partners by providing clear, time-bound goals, like hitting a sales target within a quarter.
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These promotions can align partner efforts with strategic business goals, encouraging the sale of high-margin products or achieving significant revenue milestones.