Segmentation

Overview

Unlock a comprehensive set of tools to segment customer data, enabling you to personalize communications and content. Easily target the right audience and deliver more effective messaging, resulting in increased engagement and conversion rates.

Feature highlights

  • Use tags to segment customers and organize them based on shared characteristics or behaviors.

  • Create mailing lists for targeted email communications to specific customer groups

  • Set up primary groups with specific permissions, determining what customers can view and interact with when they log into a portal.

  • Create dynamic customer groups using a rules-based wizard, enabling you to automate the process of segmenting customers based on predefined rules and conditions.