Solution overview

A B2B referral program is a dynamic marketing strategy that encourages businesses to refer new clients by offering rewards when those referrals turn into successful sales. These programs include user-friendly referral forms to streamline the process, making it easy for participants to submit potential leads. When a referred lead closes, the referring party receives a commission, adding an exciting incentive to participate. Additionally, resources such as promotional materials, referral tracking tools, and training guides are provided to help referrers effectively communicate the benefits of your clients' products or services.

One of the key features of these programs is that referrers can see a list of the referrals they have made and track their progress, including which referrals have closed and the commission earned to date. This transparency keeps referrers engaged and motivated. Moreover, referrals are seamlessly synced from Kademi to the client's CRM, such as Salesforce.