Solution overview

A reseller program will help your clients' channel partners' sales teams promote and sell their products or services. These programs provide resellers with the necessary training and resources to succeed, such as product knowledge, marketing materials, and sales enablement tools. Additionally, they offer mechanisms for deal registration to avoid conflicts and ensure fair competition.

Not all reseller programs offer incentives; some provide discounted products for markup. However, when they do offer incentives, these can include commissions for sales. This flexibility ensures that resellers are motivated and have a clear path to maximizing their efforts, leading to increased sales and broader market reach for your clients.

Reseller programs typically include IT consultants, technology resellers, distributors, and other businesses that sell products or services to end-users. For instance, a software company might have a reseller program that trains IT consultants on their software, provides them with marketing resources, and offers a deal registration system to prevent conflicts.